“buzz”: the sound of new prospects pouring in
Our client needed to grab the attention of a sophisticated, media savvy audience to generate buzz before Allegro’s grand opening. MTC planned a live cabaret at DC club Town Danceboutique, featuring Broadway diva Natalie Joy Johnson. Our pre-event outreach generated over 600 attendees — and every one got direct exposure to Allegro’s messaging. DC area bloggers wrote glowing reports and credited Allegro. Videos and photos hit YouTube and Flickr, with hundreds of views to their credit. The story made local and national media, placing the client’s name, photo and property information in a variety of media outlets. Allegro’s website traffic has increased significantly since the event — with over 25% of visitors registering to receive more information.