The Park at Courthouse
a campaign monster with hair, teeth…
and some serious legs
Condominium sales were on the decline, and traffic at Park at Courthouse had dropped to a trickle. Bush Companies hired us to create a fresh campaign that would convince prospects that it truly was possible to own a bigger home for a lower price. With tongue firmly planted in cheek, MTC created an “urban legend” campaign featuring an Abominable Snowman, announcing that (unlike our hairy spokesbeast) some myths are true. The first mailer led to an immediate jump in web traffic, but prospect interest didn’t wear off after the initial shock. As we continued the campaign through print ads, email and direct mail pieces, our client saw significant increases in both quantity of web visitors and the amount of time they spent on the site. The most recent mailer resulted directly in a number of offers and several sales of two-bedroom condos over $500K. All in all, the response has been monstrous.